About

Working with tech businesses is our sweet spot — because we’re one too

We've been building digital products since we were in shorts, and selling them since we were in suits.

Now we use our skills, and experience to help technology businesses accelerate their sales, and grow.

DEEP EXPERTISE
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Sales

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Marketing

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Technology

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Product

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OUR APPROACH

Humans + Technology

We help businesses to accelerate sales by blending cutting edge digital tools (several our own), and contemporary consultancy services supercharged by AI.

HOW WE OPERATE

Our behaviours

Values and beliefs matter in business because they guide decisions, shape culture, and build trust.

Behaviours are what truly bring intentions to life — they turn intentions into impact.

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Communicate candidly — it builds confidence, and unlocks opportunities.

Dialogue, and discussion empower us to challenge thinking, develop promising ideas, and build bold visions.

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Identify the right challenges by undertaking thorough investigation.

Understanding the real problem can only be achieved through questioning, and we must empathise with the human experience to truly immerse.

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Enable ideation by exploring collectively in a safe environment.

We're at our most creative when we're playing games, telling stories and improvising. And when complementary skill sets and opposing views are allowed to mix, disruptive ideas emerge.

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Activate rapidly to create the biggest gain from your effort, and investment.

We learn through trial and error, and optimise through iteration. The leanest and most elegant solutions create the best human experiences.

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Productise your offering to generate competitive advantage, and return-on-investment.

The perceived value-exchange of a new product is shaped by unmet customer needs, existing expectations and market momentum. All of which influence feature sets and pricing models.

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Be flexible, and reinvent things regularly if you want to be successful.

Our world is in constant flux and organisations must adapt and evolve to survive. Every new day brings opportunities that can be harnessed for growth through swift action.

The Uplift Partnership team

We have actively cultivated a broad range of skills, deep expertise in a handful of areas, and decades of business experience.

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CO-FOUNDERS

Alastair Cole

Computer scientist, and ex-software engineer with two decades experience driving growth for global brands. Grew three independent digital agencies to acquisition by building platforms, creating intellectual property, and commercialising innovation. Deep expertise in sales, marketing, technology, and product. Founded The Uplift Partnership in 2020, and RevenueCoach® the year after. His vision is that technology can be used to sales managers, and sellers in maximising the effectiveness of their teamwork.

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Kiran Gill

Kiran has been in frontline complex B2B sales for over 15 years working in both finance and technology across EMEA. He has worked as a sales facilitator and performance coach for SAP SE, SAP Global Partner Ecosystem, and GE Digital. During his career Kiran has seen first-hand that traditional methods of knowledge transfer don’t work - there are no quick fixes to closing deals quicker and growing revenue faster. He believes that Revenue Coach - working in collaboration with sales managers - will build sustainable performance within sales teams.

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Douglas Cole

Douglas has led the design, development and deployment of enterprise-scale technology solutions for over 20 years. During that time he’s delivered major global projects for companies including Ricoh, Reckitt Benckiser, Brother and Booking Holdings Inc.. Having run his own technology company for 3 years, Douglas is aware of the challenges faced by sales teams trying to progress complex B2B deals. He believes the best way to develop high-performing teams is through the powerful combination of people and technology.