Market Insights Skip to Videos All | Buyer Experience | Thought Leadership | Buyer Experience, • 03/12/2025 87% of buyers expect to be “delighted” both before, and after purchase So found Forrester in their 2023 report on the ‘B2B Customer-Obsessed Growth Engine’. Thought Leadership, • 01/12/2025 95% of buyers say they’re more receptive to sales outreach after receiving strong thought leadership So found Edelman, and LinkedIn in their ‘2025 B2B Thought Leadership Impact Report’.