Market Insights Skip to Videos All | Transparency | Buyer Experience | Thought Leadership | Transparency, • 08/12/2025 Transparent pricing is the #1 desire for B2B tech buyers So found TrustRadius in their April 2025 report ‘Bridging the Trust Gap' Buyer Experience, • 03/12/2025 87% of buyers expect to be “delighted” both before, and after purchase So found Forrester in their 2023 report on the ‘B2B Customer-Obsessed Growth Engine’. Thought Leadership, • 01/12/2025 95% of buyers say they’re more receptive to sales outreach after receiving strong thought leadership So found Edelman, and LinkedIn in their ‘2025 B2B Thought Leadership Impact Report’.
