Opine raises $5m to fix messy complex B2B sales
Raleigh-based Opine has raised $5m (new $3m led by S3 Ventures, plus earlier participants) to build a unified, AI-native workspace for complex B2B sales. After 10× revenue growth in 2025, they’re doubling down on workflow automation, real-time deal intelligence, and a single source of truth from presales to post-sale delivery.
What just happened
Opine’s platform pulls every team, data source, and conversation into one workspace so technical sellers stop rebuilding context. It surfaces risk early, automates repetitive tasks, and captures evaluations and handoffs accurately across the customer lifecycle. Customers already include Docker, Tailscale, Socket.dev, Gainsight, BigID, and more.
Why it matters for UK B2B tech
Enterprise deals sprawl: multiple departments, scattered tools, siloed threads. That kills velocity and inflates cost-to-win. An AI-native operating layer for technical sales means fewer status calls, faster answers, cleaner handovers, and leadership visibility on deal risk, effort, and value — exactly what boards want in tighter markets.
Voices from the field
Investors say Opine makes sales, CS, and product teams more effective; users report clearer opportunity insights, quicker responses, and alignment that can replace a 30-minute call with a single question. The message: context is the new compound interest.
What’s next
Funding will fuel workflow automation, real-time deal intelligence, and unified data infrastructure, plus go-to-market expansion as technical sales becomes a strategic function in modern B2B.
