40% higher conversion rates for B2B sellers using Gen AI
B2B sellers using Gen AI to craft hyper-personalised outreach and auto-generate tailored proposals are closing more deals — 40% more, according to McKinsey insights.
Why it matters: Generic templates and manual deck-building are officially outdated.
High-performing sales teams are using Gen AI to send pinpoint-relevant messages at scale and turn call notes into custom proposals within minutes—freeing up time to actually sell
The big picture: We’re seeing a shift from “spray and pray” to precision selling.
But it only works when AI is layered onto a proper sales engine – structured messaging, clean CRM data, and clear ICPs. Otherwise, it’s just noise in the inbox.
What they’re saying: “What separates winners from laggards is not access to tools, but integration into daily sales motion.”
“Gen AI is only as valuable as the sales process it’s plugged into.” — Kiran Gill, B2B Sales Expert
Between the lines: Buyers don’t want a ‘Hi there’ message — they want to know you’ve done your homework.
Gen AI can help you nail that — if you’ve got a playbook behind it. That’s why the top teams use AI to personalise at scale, not just automate noise.
The bottom line: Want in on those 40% higher conversions? It’s not just about adopting AI — it’s about embedding it into a sales system that’s already working.
That’s where The Uplift Partnership shines: our 360° Sales Diagnostic, and Sales Playbook give sales teams the structure they need to make AI a revenue driver — not just another tool.
Reference: McKinsey.
