What Genesy’s €5M Raise Means for the Future of B2B Sales

AI agents are getting funded to do your job — are you innovating fast enough to stay in the loop?

🤖 Robots with Quotas: Genesy Raises €5M to Reinvent B2B Sales

Genesy, a Spanish tech startup, secured €5 million in seed funding earlier this year to scale its autonomous AI-powered sales agents — software that can prospect, qualify, and book meetings without human input. The round, led by leading European VCs, is a bold bet on automation eating into traditional sales roles. That’s not just hype — it’s a direct shot at the human-led status quo.

🇬🇧 Wake-Up Call for Tech Business Founders, and Sales Teams

For B2B tech businesses in the UK — especially those still hiring armies of SDRs or manually qualifying leads — this could hit hard. The game is moving from volume to velocity, and from reps to replicable systems. Genesy’s funding makes it clear: AI isn’t just supporting your pipeline anymore — it’s aiming to own it. If you're still relying on hustle over process, you're building a sales machine that won't scale.

🔁 The Human Cost of Full Automation (and the Missed Opportunity)

What’s wild is that this isn’t just about speed — it’s about identity. What does it mean to be in “sales” if an AI agent books the first meeting, qualifies the buyer, and nudges them toward a close? There’s a danger here: strip out too much human touch and you risk losing the trust, nuance, and strategy that great sales is built on. The flip side? Founders who understand how to pair smart automation with real insight will win. Fast.

🛠️ Don’t Panic—Systemise

This isn't the moment to fire your team and plug in ChatGPT. It is the moment to review how structured your sales process is, how clearly you define ICPs, and whether your tech stack is helping reps—or replacing their job out of necessity. Tools like our 360° Sales Diagnostic give you the foundations to integrate AI with purpose, not panic. Step one: audit your current sales playbook. Step two: test AI agents in controlled workflows. Step three: stay human, but scale like a machine.