Your playbook should be the cornerstone of your startup’s sales strategy, including everything from ICP definitions to which AI tools you should be using. In this episode on ‘Sales Playbook 2024: What Are the Essentials for Startups?’, Alastair and Kiran dig into why playbooks are so important, and how startups should go about improving theirs, so they can thrive in 2024.

Introducing each step, Alastair and Kiran share the most common reasons things don’t work properly, and the positive outcomes you can expect once they do. This show is for startups, founders and sales leaders who want to increase win rates and reduce stress about selling.